I agree but Google has this with its news, and perhaps (I'm guessing because it's hard to imagine otherwise) Instagram. What makes Facebook vile is the news feed.

But everyone is selling customer data. And my words are coming from the very unusual coincidence that I'm in a bar in Brooklyn and two data scientists are discussing 10 years of customer data needing to be parsed (and I heard the word verticalization). I'm not making this up (it's live).