People make the decision between different ecosystems, and Apple and Google are the biggest. Apple has a tight control over Safari on iOS. Safari has been defeated on Desktop though.
Not only is it missing a lot of features, many of the features it has implemented are buggy to the point of being unusable. Try speeding up an HTML5 video for a quick example of something people often do that is not implemented correctly in Safari.
I work with many not very technical mac users who mostly use apple provided apps like mail, notes, reminders and icloud. Only thing everyone installs is Chrome.
I do use Safari on the Mac (and Firefox for some things). Safari uses resources far more efficiently, it has a reader view, and its layouting doesn't make the page jump around quite as much as other browsers do.
Many websites are barely usuable in Chrome but acceptable in Safari.