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This is also part of the enterprise startup system... an enterprise startup doesn't need to and probably shouldn't build a whole enterprise sales chain. They just need enough to get a handful of enterprise sales - enough to prove their value proposition is high enough that enterprises will put up with startup shortcomings in order to get that technology. Then, sell the company to a big player like IBM, Salesforce, Atlassian, etc, who just add it to their sales/support portfolio.


I think all things considered, large enterprise sales probably aren't the best idea for a startup... IF you can avoid it.

The power and financial disparity is too great. When one customer is >25% of your revenue (and they know it), bad things ensue.




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