That's the first obvious countermeasure and will prevent hackers targeting a specific account. But there are other ways to crack passwords, one is to try the same password but iterate over user ids instead. As hackers would start with the most common password you can't throttle globally on same password attempts either because well yeah, it is by definition the most commonly used one which should have a lot of traffic.
This has nothing to do with anything but I don't know how else to get in touch with you. Could you upload your zero spam email setup guide somewhere? Your site was hacked so the link I had doesn't work: