It really depends what you mean by 'personally culpable'.
I don't think anyone should have force used against them (e.g. prison time, fines).
However, it's not only completely fair, but inevitable, that someone's actions influence how they're seen by others.
If your job involves being an asshole, then it's completely unsurprising that people will see you as an asshole. Because you are one. The fact someone pays you to do it is immaterial. You're not an actor at work, your actions have consequences in the world we all live in.
Maybe I should have said "ethically" or "morally" instead of personally. I'm not suggesting we ride people out of town on a rail, or tar and feather them, but I definitely agree that if you work for an asshole company doing asshole things, that makes you an asshole, with all the social consequences that follow the label.
I don't think anyone should have force used against them (e.g. prison time, fines).
However, it's not only completely fair, but inevitable, that someone's actions influence how they're seen by others.
If your job involves being an asshole, then it's completely unsurprising that people will see you as an asshole. Because you are one. The fact someone pays you to do it is immaterial. You're not an actor at work, your actions have consequences in the world we all live in.