Hustle != Struggle. The original meaning of the hustle culture is that you creatively find your way into an expected result, often creating value along the way.
For example, instead of simply spending money for advertising, you create a valuable piece of content and share it in places your audience hangs out. Then repeat this and be consistent until you get to a result.
Instead of using quick and lazy methods, you achieved something, often creating value for others along the way, and the whole activity was a 'hustle'.
You can hustle 9 till 5 and be done with it. Though, I do get that if you were more persistent and focused on a result, this can easily become 9 till 7 or 12.
So yes, while the term in my opinion was a positive one, it is worth being cautious when explaining it.
For example, instead of simply spending money for advertising, you create a valuable piece of content and share it in places your audience hangs out. Then repeat this and be consistent until you get to a result.
Instead of using quick and lazy methods, you achieved something, often creating value for others along the way, and the whole activity was a 'hustle'.
You can hustle 9 till 5 and be done with it. Though, I do get that if you were more persistent and focused on a result, this can easily become 9 till 7 or 12.
So yes, while the term in my opinion was a positive one, it is worth being cautious when explaining it.