Sorry for the late reply (don't know if you'll see this!) but I happened to be thinking about this again and the question popped into my head: what if I wanted to maximise a specific percentile (e.g. the 5th percentile) of my total winnings?
Fixing the percentile seems akin to the gambler's fallacy: since losses below a certain point don't matter, you just have to bet everything when you fall off, like you would if you thought after a big loss streak you were "owed" a win.