I think that it would help if more vegetarian advocates focused on finding ways that non-meat diets can fit with people's lifestyles and preferences. For example, I don't like the taste of many vegan dishes and (back when I was more series about working out) I was looking for a high protein, high calorie diet. When I looked into veganism, a lot of the resources came across as dismissive of my goals or felt like they came from a perspective of "we're morally right so we don't have to find a way to work with people's preferences".

I'm not trying to say that's what the people giving advice actually thought; I'm just saying that's how I felt that it came across sometimes.