For sure apple has a markup, but there is no way the Honor Play compares to the iPhone XS Max. Starting with the camera.

It also has that blank area at the bottom, whereas Apple had to basically invent some insane hardware gymnastics to not have that on theirs. The iPhone X screen bends around backwards at the base.

What do you mean by blank area?

I don't really know what to call it, although I've seen tech sites call it a "chin". The screen doesn't extend right to the bottom.

The 'chin' on newer Android phones is pretty thin anyway. And with gesture navigation becoming more common (see the newest Pie version, but plenty of OEMs offered gesture navigation before), starting the gesture from the "chin" (outside the touch area) is a nice convenience. The newer iPhones have that horizontal line at the bottom anyway, so it's not even clear what the cleanest design is.

Yeah I actually don't mind it at all. Just saying there's extra hardware (and R&D) expense in doing it Apple's way, in terms of the production cost of those two phones.