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There may never be another "iPhone" or Smartphone market. I am not aware of any other product in human history that has access to near 80% of adults in developed countries, and has a replacement cycle in 2 to 4 years. I don't think AR will be it, I don't want Glasses or even Contacts Lens.

There aren't any more ground breaking things left. I mean even the iPhone concept goes back as far as Newton. What Apple needs is to slowly grows its user base in key market like China and India, while tries to not lose market usage shares in others.

I have always wanted or argued that Apple should roll out its iPhone upgrade programme worldwide. And has payment terms from 24 months and 48 months. By default it should include Apple Care+ and iCloud Backup Storage, and allow its customers to upgrade one year before their programme ends. Further locking them in to the ecosystem. Apple has plenty of cash and the spread out payment would not cause them cash flow problem, which only a few company on the smartphone market could do. Customers could also choose to add Apple Music, Apple TV or Apple Magazine to their Subscription. Using payment through Apple Pay or Apple Cash ( Which is still not rolled out outside US ). And all customer had to do is to choose their Network via eSIM.

There is no reason why Apple Pay can't be the central services to pay everything from electrify bills, water bills, mobile bills etc. And has a non cloud / on devices Financial Planning shown on my phone. Monthly spending etc. They talked about getting rid of Wallet, but 4 years have passed since then and they have nothing to show for. What cant I get rid of my loyalty and rewards cards? ( That is only just happening in Japan, and likely take a lot longer worldwide ). Why I still need ATM cards to get cash? Why aren't Apple actively working with banks to give me an option not to carry it?

7 Years since Steve Jobs passed away. The first four were still OK, up to iPhone 6s. But there has been clearly a lack of progress on many front, all while they were breaking records and earning more profits years after years. For the past three years I gave them benefits of doubt since they were too focused on Apple Park. But 2019 may likely be the last year my patients wears off and think Apple is no longer the Apple it once were. Actually Steve Jobs kind of predicted this:

“they cared about making a lot of money… they got very greedy and instead of following the original trajectory of the original vision which was to make this thing an appliance and get this out there to as many people as possible, they went for profits, and they made outlandish profits for about 4 years, one of the most profitable companies in America for 4 years, and what that cost them was their future, because what they should have been doing was making rational profits…”

Starts at minute 38:00:

https://youtu.be/M6Oxl5dAnR0



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