Sure. Why not? There are lots of companies in the world that sell proprietary software. Nothing wrong with that. A lot of great software in the world, from a user experience perspective, is proprietary. Think about the devices, computers, and websites that you use on a daily basis - most of these are probably proprietary. I don't think there's any moral obligation for someone to give their work away for free as open source.
Let's just not confuse proprietary software with open source software.
That’s fine.
It’s not fixing anything, it’s just more arbitrary proprietary software.
Just don’t call it open source, and keep your hands away from the Apache brand.