FWIW it sounds [#] exactly like a scummy advertising company - I'd address that if the company is not getting revenue through placements or advertising at all.
I notice you said your products are designed to not require private data collection; presumably that means they do it, but could in theory work without doing it. That comes across as weasel words.
# Edit: I mean the name, I don't know the company.
We're currently proposing a mix of client-side private offers (not unlike Brave) and paid products (e.g.: Ghostery premium, and more are being worked on as we speak). Users should have a choice.
> I notice you said your products are designed to not require private data collection; presumably that means they do it, but could in theory work without doing it. That comes across as weasel words.
No. That means that we do not collect personal data. And being able to do so took (and still takes) a lot of research and careful design.
Since it was literally the first thing I said in my answer, I consider it pretty up-front. I'm happy to give you more details about it since you seem interested. The basic idea is this:
1. All clients download a database of offers locally (they are basically vouchers, we call them offers because they have the potential to make users save money).
2. While browsing with this feature enabled, URLs of pages as well as some other information accessible locally are processed by the extension which tries to detect the intent of buying something online.
3. When an intent corresponding to one of the items in the local database is found, an offer is shown with a coupon that can be used to save money.
What sets it apart from ads in my opinion is that everything happens client-side and that the offer is only shown when there is a clear intent to buy something (instead of all pages with traditional ads). This means that users will actually see very few of them, but that they should be very relevant and useful (you save money).
This seems similar to how Firefox Directory Tiles worked, except when/where the ad was presented to the user (new tab page in the FF DT instance). I thought it was a good idea, and I'm pretty skeptical of advertising (tax ads is my preference). I don't think trying to call it not ads gets you anywhere though, other than lost credibility.
FWIW it sounds [#] exactly like a scummy advertising company - I'd address that if the company is not getting revenue through placements or advertising at all.
I notice you said your products are designed to not require private data collection; presumably that means they do it, but could in theory work without doing it. That comes across as weasel words.
# Edit: I mean the name, I don't know the company.