That seems like a bit much. I think getting people to run a raspberry and pi-hole is a much more realistic aim in terms of usefulness and creating awareness.
Plus it's been pretty eye opening. I'm running uBlock Origin and Privacy badger...and still the pi-hole filter 25% of my traffic. A full fkin quarter after adblockers...
Pi-Hole is great as a caching mechanism and is easy enough for non-techie friends and family to use (just make sure you have it auto-update for them, or do it yourself once in a while).
Bind9, a true dns server, doesn't provide the privacy enhancements that pi-hole does and it is much more opaque for normal users. I think you're right - it's much easier to look at targets that are a little easier to hit rather than suggesting a bind9 setup to everyone. I have the know-how to do both, and I prefer pi-hole anyway!
All the filtering you're doing on pihole you can do in uBlock. You're just using different lists. (or not refreshing your adblocker list very often?) DNS blocking is still useful for things like mobile apps, but if you want to remove a few ms from your page loads, then merging your entries into uBlock may be a good idea.
Plus it's been pretty eye opening. I'm running uBlock Origin and Privacy badger...and still the pi-hole filter 25% of my traffic. A full fkin quarter after adblockers...