Sure, passengers usually want smooth rides. Software piloted cars could easily achieve this due to more cooperative behavior. E.g. distances to other cars telling you what they intend to do can reduce to that necessary for an emergency break. Maybe a bit more when someone in front of you has set a less stringent g-force limit.

This obviously can only work if necessary protocols get adopted. Industry might do it themselves, otherwise passing such regulation should be quite doable... little opposition from voters due to AVs mostly owned by big fleets but a significant prospective quality of life improvement.