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My SO was a HS teacher for a while, so I have a tiny bit of insight, though it may be dated. Per my SO's discussions:

Nowadays, the most popular girl in school, always a coveted title, is not the prom queen, nor the most wealthy princess, nor the queen of the clicks.

It's the same exact person in every HS in America, every tween girl hangs on her word and turns on the swings of her moods and hair color.

It's Beyonce.

(It may be Ariana Grande today, or someone else, but back when my SO was teaching, it was Beyonce)



This is a good point. The collapse of local social hierarchies makes status competitions much more alienating and intense. It must be weird to have no shot at meeting - let alone dating or befriending - the most popular girl in school. The increase in status legibility - the ability to compare yourself against others and reduced ability to take solace in self-deception and local status - might also have negative effects.




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