Apple doesn't care. (despite me thinking they should, their biggest growth was right after iTunes for windows.) They care about offering services to their paying customers, not anyone else. If you don't buy their stuff, they don't care about you. Compared to fb/Google who care about you to make you pay attention to ads, it's a refreshing twist.
Facebook/Google care about offering services to everyone on the planet, not just the richest that have more disposable income than most people have in lifetime savings. Compared to Apple that cares about you only to make you pay ever-increasing amounts of money to maintain membership in its closed ecosystems, and blocks off any sort of mixed-ecosystem use, it's a refreshing twist.
