I think Microsoft of 2019 looks a lot more like Amazon of 2006?
Specifically, recognizing that for large, mature businesses, growth has to be driven by new product types that customers are demanding.
And that at that scale nothing starts off "big", but by observing metrics, demand, and properly incubating and then funding launches of internal projects, small popular services can indeed become huge revenue drivers.
Specifically, recognizing that for large, mature businesses, growth has to be driven by new product types that customers are demanding.
And that at that scale nothing starts off "big", but by observing metrics, demand, and properly incubating and then funding launches of internal projects, small popular services can indeed become huge revenue drivers.