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It's eye opening when you realize how cut-throat competition can be when it comes to blackhat SEO etc.

If you've discovered some longtail goldmine and you're the #2 result when people search for it and it's making you money, you have a big incentive to do anything it takes to nuke the #1 result.

And before you say "You'll get caught and banned", obviously you do the nuking with a sockpuppet account. That's blackhat 101.



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