> This is the new VC-funded business model: you use cash as a kind of anti-gravity machine, letting you do things no competitor would do because they aren't economically rational. The bet is that, if by defying gravity you can reach a monopoly position, you'll end up making back all that cash and more. But as MoviePass demonstrated, once the cash dries up and gravity starts applying to you again, if you haven't reached that monopoly position, the fall is quick and painful.

the next decade will be defined by the failure of these anti-gravity tricks