This is a parroted response used every time someone attempts to meta-analyze the method that allows discourse to propagate. Someone going "ha, you just want to feel superior," is pretty ironic, isn't it?
Examining and critizicing communication mediums is an important and valuable thing to do, especially with respect to the internet. Do you truly believe that sound-bite length tweets that focus more on trying "burn" the opposing side instead of making cogent points are the best way of having rational discussions? If not, then what the OP mentioned is important - the format of Twitter just _doesn't_ lend itself to good discussions as much as it does to fanning flames and coming up with good quips. It promotes the worst parts of discourse, and viewing everything that comes out of it through that lens isn't an attempt to feel superior - it's a _necessary_ thing to keep in mind. In order to fully appreciate a message, you have to fully understand its medium. And Twitter is a shitty medium.
Yet I find the discussion focusing on the meta level of the conversation medium, and not on the higher-order level of society in general, and how a paid collective of actors can overwhelm the power of the individual, to be disingenuous, and potentially a distractionary measure from the far more important conversation around the role of large corporations controlling narratives in our society. It reeks to me of the same debate-club nonsense, where someone can be arguing about some human atrocity, but the second someone makes some sort of named argumentative slip up, the conversation gets recentered completely on semantics or the medium of debate, completely destroying the discussion of the actual higher-order issue effecting the meta-connections between humans and the structures we deem permissible in governing us all...
If the medium is so bad in practice that it does nothing to address the larger issue you're talking about. I think that is very relevant to both aspects, the medium and the actual issue.
Examining and critizicing communication mediums is an important and valuable thing to do, especially with respect to the internet. Do you truly believe that sound-bite length tweets that focus more on trying "burn" the opposing side instead of making cogent points are the best way of having rational discussions? If not, then what the OP mentioned is important - the format of Twitter just _doesn't_ lend itself to good discussions as much as it does to fanning flames and coming up with good quips. It promotes the worst parts of discourse, and viewing everything that comes out of it through that lens isn't an attempt to feel superior - it's a _necessary_ thing to keep in mind. In order to fully appreciate a message, you have to fully understand its medium. And Twitter is a shitty medium.