I think Amazon would have benefited from better UI for particular parts of their platform and achieved better growth.
They're great for point of sale, terrible for product discovery as a direct result of the UI. That's fine for most products where you can research what you want to buy then purchase on Amazon anyway (because free 1/2-day shipping), but it means services like Prime Video are terrible to use compared to Hulu/Netflix.
Which is a shame, since I think their originals and content library is really solid. It's just impossible for you to discover it without a huge ad campaign.
They're great for point of sale, terrible for product discovery as a direct result of the UI. That's fine for most products where you can research what you want to buy then purchase on Amazon anyway (because free 1/2-day shipping), but it means services like Prime Video are terrible to use compared to Hulu/Netflix.
Which is a shame, since I think their originals and content library is really solid. It's just impossible for you to discover it without a huge ad campaign.