> The WeWork brand is strongly tied to Neumann, a freewheeling 40-year-old Israeli-born entrepreneur who has said that We Company’s mission is “to elevate the world’s consciousness”.
"Elevate the world's consciousness" --> Dont mean to be negative but what the hell does that even mean? Imagine your landlord told you that.
Been following this story closely and Adam Neumann is such a crook, from the outset he just wanted to take advantage of public shareholders. His intentions were to screw them. Don't forget that lot of the shareholders for big IPO's are pension and mutual funds and hard working middle class families indirectly or directly own a bulk of these. This is how they get screwed.
Selling the 'We' trademark to your own company is damning. It's difficult to feel like you need a deeper understanding of Neumann after that. Maybe even more so is WeWork entering into lease agreements with properties he had a stake in on the same day that he obtained that stake. Unbelievable.
Landlords having grand ideas about community, consciousness, relationships, etc. is actually pretty normal for any kind of formal, large scale roommate situation. Dorms, coops, co-living, intentional communities, communes, etc. Even for normal individual housing, developer marketing is selling you a lifestyle and a self-image much more than it’s selling you walls and countertops.
"Elevate the world's consciousness" --> Dont mean to be negative but what the hell does that even mean? Imagine your landlord told you that.
Been following this story closely and Adam Neumann is such a crook, from the outset he just wanted to take advantage of public shareholders. His intentions were to screw them. Don't forget that lot of the shareholders for big IPO's are pension and mutual funds and hard working middle class families indirectly or directly own a bulk of these. This is how they get screwed.
I am so glad the market called his bluff.