I don't really think calling it "fascism" is especially accurate or productive. It stinks of "the other side" which is, frankly, much scarier, whether you think I'm referring to the far-right fringe or the propaganda operations that are working to deepen these divisions. See also e.g. the widely documented fake BLM pages on Facebook.
It's just a meme that spreads through its appeal to a certain type of person.
The other side in this case isn’t the far right. The other side are just ordinary people who don’t want to be called names for forgetting to use the right pronoun or even not using a pronoun at all.
It's just a meme that spreads through its appeal to a certain type of person.