That’s pretty much my point (although there would have been more than 1 neutral way of dealing with this). Countless companies have jumped aboard taking a side on divisive political issues, and excluding out-group members as much as possible. The fact they are happy to do this when it’s marketable, but don’t want any part of the practice when it actually puts the bottom line at risk just shows how insincere it all was to begin with.

None of this would have ever been a problem if there wasn’t an enormous political movement to force these politics into every corner of society. Now you simply have a situation where a lot of the same people who were proponents of this practice are unhappy, simply because they’ve found themselves in the out-group.