Curious about the focus on revenue versus profitability. I get that most VC-backed businesses are measured primarily against revenue targets, but this seems like a bootstrapped startup and I'd think they'd be more interested in metrics that factor in margins, profitability, etc.
I totally get that when people see "$30K ARR" in the title of an article, they know what it's about. Are there other metrics that relate more to sustainability that we can use/popularize? Not trying to be critical of this founder — just thinking of ways we can change the conversation to be more relevant to/appropriate for bootstrapped startups.
It appears to be a side project at this point. They have revenue against expenses on their "open" page here: https://simpleanalytics.com/open but as you can see salary is ~$500/mo
I totally get that when people see "$30K ARR" in the title of an article, they know what it's about. Are there other metrics that relate more to sustainability that we can use/popularize? Not trying to be critical of this founder — just thinking of ways we can change the conversation to be more relevant to/appropriate for bootstrapped startups.