First time I saw one of these 4 years ago was when it popped into a Steam sale advertising window. Really creeped me out. A sure sign Comcast is pretty much 100% infected with Bovine Spongiform Encephelopathy. Still they offer Internet that is 10 times faster than the competition. Ah, the tyranny of the last mile. I went with Comcast Business, and they don't have data caps...