The original comment from Paul Machle is "I don’t understand. This should not be an opt in or an opt out. It is a condition of using our product. There is an acceptance of terms and the use of this data should be included in that."
I am not a lawyer, but that does contradict pretty much everything I've been taught about GDPR.
pushing through legal recommendation is quite reckless. GDPR is quite a hot topic and the regulation has real teeth (aside the public backlash)