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> Just enough of a flood of short 1-3 sentence pro/con comments on a forum can drastically affect the perceived public opinion of an issue.

Even more than public opinion, it can affect the result of sentiment analysis algorithms about a topic. Those algorithms run on all the comments or tweets and output and overall sentiment score, which is then used as "insight" to make actual decisions for human deciders (journalists, analysts, marketers) and/or is used as input for other algorithms.



Holy shit I hadn’t even considered that. Thank you, that gives me a lot to think over.




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