It's been my take that "startup" connotes something entrepreneurial, where "new business" (or "small business") connotes the start of something that's been done before.
That's a meaningful distinction to make because it involves different skills, a different assumption of risk, and a different level of tenacity needed to be successful in one or the other.
So startup = selling something different. It's about pitching people your idea, and positioning a product creatively in the market. New business is about being seen (e.g. consider starting a franchise pizza shop and advertising on local TV/in print). It's "new" because people didn't know it was there before. But it's not "startup" for lack of its differentiation along the lines of how that something is sold.
I like this defition because it permits that a new company that sells the same old product (e.g. Threadless and their tees) may be called a startup for its ability to creatively position their products.
Exactly when a company transitions from "startup" to "going conern" is another question.
That's a meaningful distinction to make because it involves different skills, a different assumption of risk, and a different level of tenacity needed to be successful in one or the other.
So startup = selling something different. It's about pitching people your idea, and positioning a product creatively in the market. New business is about being seen (e.g. consider starting a franchise pizza shop and advertising on local TV/in print). It's "new" because people didn't know it was there before. But it's not "startup" for lack of its differentiation along the lines of how that something is sold.
I like this defition because it permits that a new company that sells the same old product (e.g. Threadless and their tees) may be called a startup for its ability to creatively position their products.
Exactly when a company transitions from "startup" to "going conern" is another question.