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In what way is this not the extend phase of embrace, extend, extinguish?


EEE is when a proprietary addition is made that affects interop with other conformant implementations of an open standard. This privacy feature does not alter how Chrome, FF, or Safari will render HTML or run Javascript, so it is not EEE. There's nothing stopping Chrome from implementing a similar (or better) feature in order to maintain or grow its market share!

We're in funny territory that Microsoft is using a Google open source project in a consumer-positive way that also happens to hurt Google's primary business, but because the feature addition to Edge does not affect interop with other browsers, I don't see how this is EEE.


Um, chrome is doing the embrace and extinguish now under the guise of standards. Essentially they flood standards bodies with unending half assed specs that make it difficult for smaller browsers (Mozilla, opera, qt, etc) to keep up. Then make their properties depend on those half assed features.

While at the same time making sure those new specs also aid their primary business of spying on and tracking users without consent. Then saying any browsers that don’t support those abusive features are holding back the web.


You need a majority market share to extinguish something. Edge has 2%.


It will have much more once the chromium based one comes out. You won't believe how many people still use explorer out of the box, they just get told to use Chrome once some website is not working. But if they will work all the same there won't be any reason to switch.


I think more people install chrome when they visit Google.com and are prompted to install it.


Competitors are not disadvantaged by Microsoft adding privacy-friendly features to Edge. Google would be capable of transitioning to a business model that respects people's privacy. If they would want to, they could flourish under such model.


> Google would be capable of transitioning to a business model that respects people's privacy. If they would want to, they could flourish under such model.

Why are you so sure it's easy for Google to pivot away from their trillion dollar business model?


I would say just the opposite. Google is completely incapable of diversifying away from advertising. It still makes up 90% of their profit and they have failed to diversify - unlike Amazon, Apple, and Microsoft.


My understanding is Google wants to do exactly what I want it to do: not share any information about me with its advertisers. It can't though because Google customers demand accountability and audit ability.

If ads just showed up on the screen and didn't execute arbitrary JavaScript or phoned home without me purposefully clicking it, I like to believe I wouldn't be so adverse to ads.

If a huge part of the market can't have ads that phone home or execute arbitrary JavaScript, Google can offer slimmed down ads as a replacement.

I would welcome this change if it happens.


I don’t believe that Google shares information with advertisers does it? I always thought that advertisers tell Google who they want to target but Google doesn’t share information back?


The vast majority of google services contribute fuck all to their bottom line - they’re purely a way to tie more and more things into “the google” and gather more information on people.

If they didn’t use the information, they wouldn’t need to gather it, and thus they wouldn’t need to build, run, “support” (lol) so many things that are objectively not profitable unless they abuse people’s private information.


I don't think the illegal personal data collection is what gives Google their advantage. They don't necessarily need to abandon their current business model, upholding human rights and respecting the spirit of the law would be enough.


> illegal

Citation needed


> Google Is Fined $170 Million for Violating Children’s Privacy on YouTube

https://www.nytimes.com/2019/09/04/technology/google-youtube...

> Google Is Fined $57 Million Under Europe’s Data Privacy Law

https://www.nytimes.com/2019/01/21/technology/google-europe-...

> Google fined over Safari cookie privacy row

https://www.bbc.com/news/technology-19200279

This was just a cursory search, and there are also several ongoing lawsuits and investigations regarding Google's data harvesting practices.


Google has been watering down and further downplaying their motto of “Don’t be evil” for several years now. It’s hard to build the panopticon of infrastructure ripe for the subjugation of all humanity and not believe you’re doing evil.


Google isn't evil. I think it's just the Google founders have finally decided to step back, because they are getting old, cash out their shares and let other investors do whatever they want.

There is an interesting idea about adtech. Instead of search being reactive, it needs to actively look for information you care about and every morning give you the top 10 most important news. Why do we go to HN every morning? Why do others go to their FB page every day? We try to find new valuable information. This is a form of addiction, but a useful one. In other words, there are users on the left, with their preferences. There are various domains of information and news on the right. The job of Google v2 is to connect the two. In fact, I'd pay 150/month for such a service because it's this valuable. Obviously, I don't really believe that Google can do this, as it's become riddled with greed and its management doesnt look further than the next quarterly profits.


Your initial premise that it’s because the founders “stepped back” falls down immediately because googles privacy whoring antics and other shitty behaviour have been going on for almost as long as they’ve been a company.

What’s changed is, people are slowly starting to see google for what it is.


I briefly worked for google this year, and “don’t be evil” doesn’t appear in any of their on-boarding materials (anymore at least).


> I briefly worked for google this year

I apologize in advance if the reason is personal and you do not want to share, but why did you stay at Google for such a short period of time?


I joined just after last years protests in the (misplaced) belief that that much of an outcry would result in the google management actually improving.

They did not, and showed an unwillingness to consider fixing any behavior. They even pushed back on removing forced arbitration for harassment and abuse. They spent most of the time I was there retaliating against people who organized the protest, and people who reported harassment.

There was an ongoing double standard wrt to homophobic, racist, and abusive content on their many platforms. They were super good at marking lgbt content as adult only, and super good at flagging 2s of “copyrighted content” as worthy of removal from the platform. While absolutely opposing any restriction and racist, homophobic, transphobic, islamophobic, antisemitic, or just completely false content. Despite all such content violating their repeatedly reworded rules.

The weekly “talks” basically consisted of them saying that everything was ok, and they were “working on” the harassment and arbitration problems. While avoiding any discussion of the promotion of false and bigoted content, or claiming that all the studies of their algorithms were wrong and that they didn’t promote such content.

For those talks there were unending bigoted questions and comments on the question submission form. Questions related to any of the aforementioned issues were routinely skipped and/or vote bombed to oblivion by a clearly super invested group of employees who supported the actions of the company.

After a while I decided I couldn’t accept money that was “earned” through such atrocious behavior.

I am not saying other big tech companies don’t have problems, but my experience was that google was hell bent on protecting the abusers over the victims in every circumstance and context it came up.


Thank you for replying. Comments like these are very helpful as I regularly think about working for Google, but (so far at least) I never do.

I hope you're happier wherever you're working now.


I’d be asking why any time, not expecting more.


20 minute commute instead of 2 hours. I thought I can deal with the business model issues in exchange for that, it turned out I could not.


"don't be evil" is still in official code of conduct.


“Don’t; Be evil!”



In the way in which the EEE monopolist in the web space is Google, not Microsoft.


What, you think this was all a long con and they're going to go back to Trident? That's the only way I can think of to apply EEE here.




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