There's a fundamental error, or at least assumption, in this piece that really needs to be called out. The author states it this way:
"Any website aspiring for significant traffic depends on Search and Social traffic."
This is stated in the context of a discussing of what the web was and might have been.
Let's be clear: when the web was tiny, having "significant traffic" wasn't a particularly difficult target to met. Get yourself on the netscape "What's New" list, and that's more or less the end of it. But the web (really, the internet) is now unimaginably huge compared to the days referred to at the beginning of the article. Having "significant traffic" now is not a realistic goal, or even a worthwhile goal, unless you define "significant" in a way that isn't strongly related to simple numerics.
If you're interested in and/or aspiring to the sort of web that seemed possible/desirable in 1994, then you're not really interested in building sites that attract "significant traffic" in the sense of huge numbers. Attracting the right people is a much more important goal, and that still relies on the same basics of "how to write a good web page" that existed in 1994.
In short, the dominance of "the trinet" in driving web/internet traffic only restates what could have been before computers: most of what humans do is related to commerce and mass entertainment, and attempts to do other stuff may succeed but will never be as visible or dominant as those two.
"Any website aspiring for significant traffic depends on Search and Social traffic."
This is stated in the context of a discussing of what the web was and might have been.
Let's be clear: when the web was tiny, having "significant traffic" wasn't a particularly difficult target to met. Get yourself on the netscape "What's New" list, and that's more or less the end of it. But the web (really, the internet) is now unimaginably huge compared to the days referred to at the beginning of the article. Having "significant traffic" now is not a realistic goal, or even a worthwhile goal, unless you define "significant" in a way that isn't strongly related to simple numerics.
If you're interested in and/or aspiring to the sort of web that seemed possible/desirable in 1994, then you're not really interested in building sites that attract "significant traffic" in the sense of huge numbers. Attracting the right people is a much more important goal, and that still relies on the same basics of "how to write a good web page" that existed in 1994.
In short, the dominance of "the trinet" in driving web/internet traffic only restates what could have been before computers: most of what humans do is related to commerce and mass entertainment, and attempts to do other stuff may succeed but will never be as visible or dominant as those two.