It's not new; since the last half of the 20th century, there's been an often unstated business religion that says that if you concentrate hard enough you'll develop a psychic dominance that will make you successful (in sales and management.) IMO the only reason it gets connected to Buddhism is since the people who propagate it now are unaware of its origins (in Silva Mind Control/Leadership Dynamics/Holiday Magic), and to give it a classier, older pedigree.
The reason it seems like a bastardization of Buddhism is because it's not really Buddhism at all, just a spurious justification of why the people who are making the most money are making the most money, namely their more perfectly ordered minds (rather than their connections and luck.)
The reason it seems like a bastardization of Buddhism is because it's not really Buddhism at all, just a spurious justification of why the people who are making the most money are making the most money, namely their more perfectly ordered minds (rather than their connections and luck.)