I put even money that this helps their mindshare. For people that use Google/Bing explicitly today -- no delta.
But for a lot of people this is going to sound like, "Google catches Bing cheating". And for a lot of people this is going to sound like, "Google complains about competitor Bing".
Given where Bing mindshare and marketshare is today versus its search qualty, I think this isn't a horrible place to be. Esepcially if it gets people to say, "Let me try a query on Google and Bing and see who is copying?" or to simply see what the hoopla is about.
And Google made a mistake when they worked with Danny in getting this story out too. It should have been "Microsoft copies", not "Bing copies".
"Bing is too weak to stand on its own and it knows it, so it cheats."
I do not think the court of public opinion is going to let go of the word "cheating" so rapidly. It's a toxic word, and whether or not you think it's true it's supported well enough that it won't matter.
I think you overstate it. Ask your dentist about the MS antitrust case and if MS cheated in it. I bring up dentists, because way back when it happened mine gave me a monologue about how MS was being raked over the coals because of how good they were.
He didn't know anything about, in this case, actual fraudalant and illegal practices. And this was a much bigger story at the time than this is likely to be, by orders of magnitude.
Most people, to this day, think that MS was sued because they were a monopoly. Not because of illegal practices while a monopoly.
Given that its Google bringing the charges, and not the DOJ, I think also weakens it.
And lastly, the fact that it's not illegal, also makes it look like whining. Steroids are illegal and generally considered really bad, and the American public hardly cares about that. If Barry Bonds was a nicer guy the public may well have demanded they make steroids legal! :-)
My point, since I rambled, this will be more he said/she said. And less one sided than I think you believe.
