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Disclaimer: I work at Google, all opinions are my own.

>just pure boolean search

So if I just repeat the word Facebook a hundred times in my personal website, I'd rank higher than facebook.com when people search for "facebook"?

I think simple boolean search works for things like searching books in a library, where you can assume good faith from all the authors. But in the web you can't do that. It's just too easy to game.



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