Let’s say that 90% of users don’t care about search engine at all, and other 10% do care (for the sake of argument, I am sure the real numbers are quite different)
Google pays billions to get those 90% of don’t care users. They already have the users who care, but more users = more money, so presumably it is worth it.
Cliqz, DDG, and others have no chance for those 90%, but they fight for the rest. It’s a hard fight because google is so good. If one spends a hour searching for stuff on alternative engine, then goes to google and finds the results in a few minutes, they will be unliketo visit other engines again.
Google pays billions to get those 90% of don’t care users. They already have the users who care, but more users = more money, so presumably it is worth it.
Cliqz, DDG, and others have no chance for those 90%, but they fight for the rest. It’s a hard fight because google is so good. If one spends a hour searching for stuff on alternative engine, then goes to google and finds the results in a few minutes, they will be unliketo visit other engines again.