I hope he succeeds and makes "every pop song" so expensive to license that pop music just dies a natural death, yielding way to musicians who can actually play instruments and singers who can actually sing. The current situation is kind of absurd.
In the current world, it seems the "artist" has taken the form of a hive mind (artists and songwriters) while the "instruments" are the mechanisms of production and distribution - and monetization: microphones, pickups, mixers, autotuners, amplifiers, filters, mastering artists, distribution companies, Logic Pro, digital-to-analog converters, headphones...
Unless they're seeing a live symphony or literally sitting in the recording studio with an artist, the vast majority of people (99.999%) aren't hearing music performed by the named artist. They're hearing music recordings generated by teams of people and performed by a computer.
Local musicians (the main source of music for people earlier than about 150 years ago) just cannot compete with the supranormal stimulus of pop/rock/soul written and performed and mastered by students of psychology and music and distributed by capitalists.
It's kind of like most of the stuff in a US grocery store. It's overprocessed and it's not really food, but people buy it anyway because their TV told them to.
