People here (many/most of whom fall into the minority of people not using Windows as their exclusive OS) also seem to think that the Windows association is a bad thing, or that the average user is savvy enough to realise that the phone and desktop OSs have virtually nothing whatsoever in common under the hood.
If I were MS I'd double down on the association and launch a massive campaign based on their Office Win 7 phone apps, ensuring they enable a few token features that the Blackberry apps don't. Even if the extra "integration" is really superficial, enterprise IT purchasers aren't known for making the best decisions.
And this is exactly why MS will eat blackberrys lunch. Just wait until enterprise clients can order the Dell optiplex win phone 7 that acts just like a desktop as far as the IT staff is concerned. The first VS dev that shows a dashboard app that displays KPIs from the CRM to an executive will seal the fate of blackberry in that company. The only really powerful lockin that BB has is Pin to pin or BBM as I think they call it now. Phones arent yet powerful enough that a phone from 3 years ago still performs adequately, there are probably 3 or 4 cycles left to really change hardware/OS market share.
If I were MS I'd double down on the association and launch a massive campaign based on their Office Win 7 phone apps, ensuring they enable a few token features that the Blackberry apps don't. Even if the extra "integration" is really superficial, enterprise IT purchasers aren't known for making the best decisions.