> - a lot of companies don't manufacture the product themself
But the brand is responsible for the quality as perceived by the customer. They retain any good brand image by properly managing supply/subcontractor chain with quality control.
For the end user expiernce, it is not important who manufactures what but what assurances about the quality are made.
But the brand is responsible for the quality as perceived by the customer. They retain any good brand image by properly managing supply/subcontractor chain with quality control.
For the end user expiernce, it is not important who manufactures what but what assurances about the quality are made.