Value of users = number of users * amount users spend

A chunk of Android's market share is people for whom $5 isn't a coffee but a days wages.

While probably true globally, that isn't so in every local.

My team develops and maintains a mobile banking application for a national market of a small European nation, and our user base is 70% Android. Due to wages here, 5$ is chump change.

Obviously though, we aren't monetizing our product in the usual way.

> Obviously though, we aren't monetizing our product in the usual way.

I think that could be a large difference in approaches.

You are a bank and want all of your customers happy. If bank made an iOS only it would piss off a lot of its customers.

On the other hand if you are monetizing, you have to look at revenue streams from both platforms and decide which is the bigger revenue stream (not most users) and make sure that one work's first. Obviously you want both to work well but if the split is 70/30 to iOS you will prioritize iOS first.

Not to be pedantic, but I think you mean the opposite of chump change?

Also, I absolutely didn't mean to say it's impossible to monitize Android. I only meant to say it isn't clear Android is a significantly more rewarding to target customer base than iPhone, as my parent said.

I may be mistaken, as English is not my first language, but my meaning was that 5$ is considered a small or insignificant amount of money here.

Amongst other things, and in my experience, ease and speed of development.

Not everywhere: UK is 50/50, same with USA and AU. Globally yes, but On the ground in different markets it’s different. We’re uk based e-com and android devices are a minuscule part of our traffic, so we’re doing iOS first.