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I will be watching my AdWords spend, since it is dominated by farmed content with no conceivable source of traffic other than Big Daddy G.

Edit to add:

Let me quantify "dominated" for you. Here's the top ten sites BCC ads show on -- all stats 2/1/11 ~ 2/25/11:

http://images1.bingocardcreator.com/blog-images/hn/adsense-f...

Of the ones not marked as content farms or outright spam, 2 (maybe 2.5) are sites I'd be happy to have my mother visit, and the other ones are ad-filled monstrosities whose sole saving grace is that they are not MFA spam or content farms.

Sadly, all of these are quite profitable for me. cries



Which category do those people fall into?

* Wanted to find something like BCC, ended up on those sites and saw your add.

* Wound up on those sites, saw your ad and said "oh, now that you mention it..."

In other words, is that site putting itself between you and your customers, or is it actually attracting people that might not have otherwise bothered?


Judging by the URLs, they searched for e.g. [how to make bingo cards] and found an eHow page. In an ideal world, I'd rank higher for that than eHow, but I cannot make a page for each of sixty ways to phrase that without essentially copying their farming methods.


In other words, your ads are actually more relevant for them than the search results they found?

Somehow, that just seems wrong.


That's the problem, right? It's a system that's profitable for you, profitable for the content farms, and profitable for Google.


No good for the end user though.




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