Worse, it seems to require a full computer reboot. Every. Time. This implies it is hooked so deeply into Windows that if Reader sneezes, Windows will get an appendectomy.
Win 7, but, on reflection, I'm not being fair to Adobe. I just remembered I have Acrobat installed on that computer, not just Reader, and it is undoubtedly Acrobat updates that are causing my reboot pain.
Not only that, but I have Foxit as my default pdf reader, and when I update Reader on Win7, it forces itself to become the default reader --- WITHOUT MY PERMISSION. This is just aggressively rude of Adobe.
I have exactly one reason to launch Reader by itself: when setting up a computer for another user in my organization, I launch Reader once to accept the license agreement on his/her behalf. Then I delete the icon.
For the life of me, I can't think of a single reason why I would ever want to launch Reader by itself (and not by launching a PDF file).