Meetup was/is fundamentally a marketing platform for event organizers.
The value it brings is the user base. So it had to always find ways to bring people to the platform to keep the value for organizers. However, more casual users resulted in more no shows, legal issues, spammers etc.
As a result considerable amount of effort went into operations.
It was a great idea but as a business scaling it required proportional investment into operations, so it never made any real money.
The value it brings is the user base. So it had to always find ways to bring people to the platform to keep the value for organizers. However, more casual users resulted in more no shows, legal issues, spammers etc.
As a result considerable amount of effort went into operations.
It was a great idea but as a business scaling it required proportional investment into operations, so it never made any real money.