Just a reminder that the type of person who comments on HN is probably not that representative of the average consumer.
I don't know if the approach outlined in this article is a good one or not, but I wouldn't be even slightly surprised to find out that the way the typical person searches for things, selects results, evaluates credibility, and takes action, bears virtually no resemblance to how many of us here on HN approach the same things. So take all the withering criticism of this article and approach with a huge grain of salt. I've made many hundreds of thousands of dollars online with methods that would never work with many HN users.
I don't know if the approach outlined in this article is a good one or not, but I wouldn't be even slightly surprised to find out that the way the typical person searches for things, selects results, evaluates credibility, and takes action, bears virtually no resemblance to how many of us here on HN approach the same things. So take all the withering criticism of this article and approach with a huge grain of salt. I've made many hundreds of thousands of dollars online with methods that would never work with many HN users.