Seems like there's two possible answers where this makes perfect sense:
- maybe many people who don't know what a shallot is would drop $80 for a Ramsay masterclass (kind of like how Gyms primarily profit from non-users).
- that many people who search for "what is a shallot" in fact do already know what a shallot is and are interested in gaining advanced/deeper information about the subject.
- maybe many people who don't know what a shallot is would drop $80 for a Ramsay masterclass (kind of like how Gyms primarily profit from non-users).
- that many people who search for "what is a shallot" in fact do already know what a shallot is and are interested in gaining advanced/deeper information about the subject.