Entitlement? First of all please credit the right people, reaching millions of people for free is not Twitter's\Facebook's accomplishment.

You can host a webpage on a raspberri pi and reach millions of people.

Secondly, media platforms affect the reat of society amd its perfectly reasomable that some standards be set for how they operate. Thats usually some form of fair treatment, and you should not be denied a platfork for fictitious or discriminatory reasons