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Which is why you never engage in business ventures based on what customers claim they need/want. How many companies expressed a need that would make Twitter or Facebook happen? Yet these services are nowadays a crucial part of many companies marketing efforts simply because a bunch of business people had a vision or scratched their own itches.


I wouldn't say never, but I do agree that scratching your own itch is a great way to go. If nothing else, for happiness.




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