They do, it's just not what you'd expect. For example, here in the UK, Volvo are big sponsors of the Twilight franchise. How does that make any sort of sense!? Well of course it does, because Twilight's core readers aren't teenagers at all, they're 30-something women. Same demographic that're buying all the Kindles.

Any ad you see that you don't understand, any product you think is irrelevant, someone must be buying it or it wouldn't exist. So, pause for a second and think, this is not for me, who is it for?