> The phrase "don't feed the trolls" is well-intentioned but it's difficult to scale the message when so many people are online
I think this is similar to the economics of spam: the cost of spamming is so low that even if a small fraction of a percent respond and convert, it's still profitable to spam.
People who troll are just looking to rile people up. All they need is one or two people to respond (out of hundreds or thousands or more). Even someone who knows better will occasionally be triggered enough to respond to a troll.
I think this is similar to the economics of spam: the cost of spamming is so low that even if a small fraction of a percent respond and convert, it's still profitable to spam.
People who troll are just looking to rile people up. All they need is one or two people to respond (out of hundreds or thousands or more). Even someone who knows better will occasionally be triggered enough to respond to a troll.