That's the thing... just forward that site down to UberEats's site for 2 hours with an HTTP Header of "X-WANT-MORE-MONEY-CALL-ME: phone number" and you'll sell it
Without any content or a portal on the site, I wonder what the traffic numbers really look like right now. How many persons are manually typing burrito.com into the browser address bar every day? I've no idea.
I guess one could do a Javascript redirect and I think the browser would set a referrer.
So you could redirect from burrito.domain to burrito.domain/call_us_at_xyz, and from that page redirect to ubereats, which will hopefully set a referrer.
Or one could also redirect to ubereats.site/?message=Hello+Uber+Eats, which probably won't break their site, but someone will hopefully see..
You're "reserving" the domain for whoever values it the most so that some random blogger can't blissfully operate their website and refuse all sales to MegaCorp Inc.
I'm not sure that's beneficial overall, but it's a value-added service to MegaCorp.
Closer to the extortion end of the gradient. I don't like to think of adjectives as binary on/off. IMO, they're fuzzy bell curves, overlapping with each-other, with plenty of space in between.
Calling this a "service" would also be a hyperbole I think. It's somewhere in between.