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Harry Potter is probably the current equivalent.


I’d say Minecraft as well


Marvel has been doing quite well for the better part of a decade, too.


Marvel’s got a constant churn of content with their characters though. And not just movies, there’s the comics they started in, there’s kid’s books, video games, etc.

If people are still buying tons of Star Wars stuff, and mostly just Original Trilogy stuff, that’s a very different situation.




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